Global Rankings 2013

2013 - Annual Rankings: US Telecoms & Technology

Kindle leads the way in the technology and telecoms sector, also making it into the top 10 overall US rankings. Kindle remains the best selling e-reader brand in the US, and the Kindle Fire HD proved the most popular item sold during the busy Holiday shopping period of the first weekend of December.

Samsung is a mere one Buzz point behind Kindle, revealing 2013 tech releases like the Samsung Galaxy Win Pro tablet, the Samsung Galaxy Grand 2 smartphone and the Galaxy Gear smart watch. Samsung's Galaxy brand has pushed to the top of the improvers list to see a 5.3-point rise – Galaxy became the fastest-selling Android phone earlier in the year, as 10m units of the Galaxy S4 were sold globally by May 2013.

Top Buzz Rankings: Technology and Telecomms
Top Buzz Rankings: Technology and Telecomms
Top Buzz Improvers: Technology and Telecomms
Top Buzz Improvers: Technology and Telecomms
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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