Global Rankings 2013

2013 - Annual Rankings: US Retail Clothing

The most favored clothing brand in the US is Kohl’s, which has added a host of product launches and advertising campaigns this year – including the addition of Juicy Couture clothing to its brand portfolio and an integrated Black Friday campaign at ABC’s American Music Awards. The retailer has also promoted Carly Rae Jepsen’s clothing brand with the tagline: “Candie’s, Only at Kohl’s.” Victoria’s Secret, Old Navy and Macy’s remain well-perceived among consumers, also making it to the top five in the mid-2013 rankings.

Top Buzz Rankings: Retail Clothing
Top Buzz Rankings: Retail Clothing
Top Buzz Improvers: Retail Clothing
Top Buzz Improvers: Retail Clothing

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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