Subway tops the list once more, with a series of campaigns including ‘Fresh Fit Meals’ during the Super Bowl and fifteenth-birthday celebrations. The summer saw ‘Avocado Love’ commercial featuring two Subway customers going over-the-top in praising the ingredient. The sandwich chain continues to grow in the US, reaching a 40,000 outlet milestone in August. Wendy’s is in at second, having launched healthier options such as a grilled chicken flatbread to its menu in the spring of 2013.
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.