Global Rankings 2013

2013 - Annual Rankings: US Oil & Gas

Top ranked Shell has developed a schedule of high visibility sponsorship opportunities and advertising. The Shell V-Power race fuel that powers Ferrari's racing car engines is positioned as "closer to what everyday drivers put in their tanks than you might think" The Shell Eco-marathon pitted international teams against each other in a bid to produce more energy efficient vehicles. Shell rounded out its sponsorship schedule by signing up as sponsor for Zeebox's "Meet the Press," featuring interactive Shell ads on the NBC News Digital outlet.

Top improver CITGO launched "Fueling Good Road Trip" with brand ambassadors Adam and Diego seeking all the good in the local communities around CITGO locations, and featuring good deeds and great locations.

Top Buzz Rankings: Oil and Gas
Top Buzz Rankings: Oil and Gas
Top Buzz Improvers: Oil and Gas
Top Buzz Improvers: Oil and Gas

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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