Global Rankings 2013

2013 - Annual Rankings: US Networks

History makes it to the top five after a year of big budget showings like Vikings and The Bible. Vikings was among the most popular cable series of the year, snagging more than 4m viewers per episode. Now the channel has announced the second season will launch in February 2014, with the promise that it will bring “Crises of faith, of power, of relationships. Brothers rise up against one another. Loyalties shift from friend to foe, and unlikely alliances are formed in the name of supremacy.”

MTV showings have had their fair share of media attention this year, with highlights such as Miley Cyrus and RobinThicke performing at the MTV Music Awards and series including Teen Wolf, Teen Mom 2 and Real World: Ex-plosion. The network has also ramped up its digital offering, with a series of online-only music videos and a celebrity and entertainment news section.

Top Buzz Rankings: Networks
Top Buzz Rankings: Networks
Top Buzz Improvers: Networks
Top Buzz Improvers: Networks
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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