Global Rankings 2013

2013 - Annual Rankings: US Mass Market Investment

Mass Market Investment brand USAA is top of the sector leaderboard for the second year running, and this year became the first financial firm to let depositors use its mobile app via spoken commands. The spot 'Who Is USAA and What Do We Offer Our Members?' has received more than 100,000 views online, and it recently gained the headlines for offering insurance coverage to the spouses of same-sex couples.

E*TRADE comes in at second, having launched the spots 'Your Guy' and 'Unbiased' in 2013, along with a series of online-only financial education videos.

Top Buzz Rankings: Mass Market Investment
Top Buzz Rankings: Mass Market Investment
Top Buzz Improvers: Mass Market Investment
Top Buzz Improvers: Mass Market Investment

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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