Global Rankings 2013

2013 - Annual Rankings: US Internet Social Media

YouTube tops the Social Media list, also making it to number six in the overall US Buzz rankings. Video higlights for 2013 included ‘The Harlem Shake’ and Dove’s ‘Real Beauty’ sketches. Beyonce’s performance of the US National Anthem and Google’s ‘Here’s to the Mom’s’ videos also gained attention this year. YouTube remains the top brand for LGBT consumers, and this year promoted its celebration of same-sex Supreme Court verdicts with a ‘Proud to Love’ video.

Amid a rebranding phase for the social network, myspace has seen a 4.2 Buzz rise in the past year. Myspace has fallen well behind Facebook in terms of users, but hopes to gain a bigger slice of the social media market share with a new platform launch for desktop and mobile users, launched in June. Since unveiling the redesign, accompanied by a $20m ad campaign, the social networking brand has created a niche for itself as a center for artists and musicians, with backing from singer-songwriter Justin Timberlake.

Facebook appears on both the top Buzz and the top Buzz Improver lists. Last year they expanded their advertising options, launching auto play video ads and working with retailers to "close the loop." Retailers will be able to track if viewers of sponsored posts go on to purchase their products.

Top Buzz Rankings: Internet Social Media
Top Buzz Rankings: Internet Social Media
Top Buzz Improvers: Internet Social Media
Top Buzz Improvers: Internet Social Media

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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