Global Rankings 2013

2013 - Annual Rankings: US Car Rental

Enterprise tops the rental car category after expanding their services from neighborhood and airport car rental into car-sharing, ride-matching, van pooling, car sales and commercial track rental. Once again, Enterprise tapped its own employees to be featured in each of the advertisements.

Number two ranked Herz wants to take the pain out of the airport car rental experience and launched "Road Trip by Hertz." Reinvented retail locations now offer iPad stations, recharging devices as well as printers and FedEx service.

None of the car brand tracked showed a positive change in Buzz over 2012.

Top Buzz Rankings: Car Rentals
Top Buzz Rankings: Car Rentals
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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