Global Rankings 2013

2013 - Annual Rankings: US Beverages and Snacks

Drinks dominate the Beverages and Snacks sector, with V8 (#1), Coca Cola (#2), Ocean Spray (#4) and Pepsi (#9) all making the top ten. Chips brands Doritos (#3) and Lay’s (#5) also made it to the top five.

Category leader V8, launched spots ‘Need A Little Kick?’ and ‘Could’ve had a V8’ this year. To promote the launch of the fruit-flavored V-Fusion in April, the brand aired ‘Husband and Wife’, a spot featuring a husband who hates vegetables but comes round to the V8 brand.

Starbucks captures number one and two slot for top Buzz improver with its Doubleshot Energy+Coffee and Doubleshot brands.

Top Buzz Rankings: Beverages and Snacks
Top Buzz Rankings: Beverages and Snacks
Top Buzz Improvers: Beverages and Snacks
Top Buzz Improvers: Beverages and Snacks

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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