Global Rankings 2013

2013 - Annual Rankings: US Auto

Auto Buzz leader Ford – ranked number two in the overall rankings – kept up its ‘And Is Better’ commercial series this year, with the October-launched ‘Nuts or Bolts’ spot advertising the 2014 Ford Fusion and the #fordand Twitter handle. Ford announced it would unveil a solar power car this year, at CES in Las Vegas. The Ford C-Max Solar Energi Concept car will be able to travel 21 miles on a full charge, keeping the carmaker in the headlines for 2014.

Toyota placed number two, having gained attention this year for its 2014 Corolla LE Eco car and spot ‘Style Never Goes Out Of Style. Chevrolet is the biggest improver in the sector, seeing a 3.6 rise in Buzz through 2013, having launched its ‘#trulyrich’ spot in October advertising the Chevrolet Malibu and ‘A Man And His Truck’ to promote the Chevrolet Silverado Vertebrae.

Top Buzz Rankings: Auto
Top Buzz Rankings: Auto
Top Buzz Improvers: Auto
Top Buzz Improvers: Auto

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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