Global Rankings 2013

2013 - Annual Rankings: US Apparel and Footwear

Nike races to the front with a Buzz score of 16.5 – along with TV advertising, the brand has been developing an online community of athletes with NikeFuel, under the ‘Just Do It’ tagline. In March 2012, Nike replaced Reebok as the NFL’s official uniform provider, and its latest ad campaign featured Calvin Johnson, Detroit Lion’s wide receiver, and Sean ‘Diddy’ Combs as Johnson’s alter ego.

Top Buzz Rankings: Apparel and Footwear
Top Buzz Rankings: Apparel and Footwear
Top Buzz Improvers: Apparel and Footwear
Top Buzz Improvers: Apparel and Footwear
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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