Global Rankings 2013

2013 - Annual Rankings: US Amusement Parks

Despite refuted claims that wealthy mom's are paying disabled tour guides to help them skip lines, Disney theme parks have the most positive Buzz in the amusement park universe.

Although SeaWorld made it to number three their scores have been on a steady decline since the airing of the documentary Blackfish on CNN.

None of the amusement park brands saw a positive improvement over 2012 Buzz scores.

Top Buzz Rankings: Amusement Parks
Top Buzz Rankings: Amusement Parks

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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