Global Rankings 2013

2013 - Annual Rankings: US Airlines

Southwest maintains its customary presence at the top of the Airline sector, promoting its online presence with a series of ‘Day in the Life’ of Southwest personnel and ‘The Making Of’ various engines and craft.

American Airlines is the most-improved brand in the US, having this year made the merger with US Air official. As American makes the first steps towards bringing the airlines together, including merging the two carrier’s loyalty programs, it predicts profits for 2014 will soar to record highs. American Airlines posted its best ever quarterly profit in the first quarter of 2013, aided by falling jet fuel prices, rising demand and cost-cutting.

Top Buzz Rankings: Airlines
Top Buzz Rankings: Airlines
Top Buzz Improvers: Airlines
Top Buzz Improvers: Airlines

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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