2012 - US Retail - Discount
Amazon.com tops the discount retailers top 5 ranking. Sales for the Kindle Fire have been strong this year and 16 of the top 100 best selling books are currently exclusive to the Kindle store. Target, coming in at second, revamped its fashion line this year with designs by Jason Wu for Target and and the Shops at Target boutique collection.
There were no statistically significant improvements in the Discount Retailers sector, as no brands improved by a score of at least 1 point.
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2012. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-June 2012 and the same period in 2011. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.
