Subway tops the QSR sector and has the highest Buzz ranking out of all our brands. All the Dining QSR brands have a Buzz score of 20 and above – with Wendy’s, Papa John’s, Pizza Hut and Chick-Fil-A rounding off the list.
Buzz for the industry’s biggest improver, Taco Bell, took a hit in January 2011 when the Mexican chain was accused of using 35% beef in its meat. Scores dropped by 17.4 points but a recovery began in March 2011 when Taco Bell launched a beef image TV campaign. Now scores are above pre-lawsuit levels. Both Wendy’s and Pizza hut improved in Buzz score, giving them entry to the top 5 Buzz rankings for Dining QSR.
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2012. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-June 2012 and the same period in 2011. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.