2012 - US Oil & Gas
Only two brands in the Oil and Gas industry, Shell and Chevron, have Buzz ratings above 1. This indicates almost all sentiment around Oil and Gas brands are neutral to negative. Brands must find a way to differentiate from the pack to gain any momentum, their is certainly opportunity for a brand to grow in this space.
The biggest improvement by a large margin goes to BP, which continues to improve in perception since the 2010 Deepwater Horizon Oil spill. Buzz scores have continued to climb as the company has spent billions on helping the recovery to the Gulf Coast, although sentiment remains negative.
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2012. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-June 2012 and the same period in 2011. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.
