YouTube is significantly ahead of its social media competitors in the Buzz list. Video highlights for 2012 so far include a behind-the-scenes look at a McDonald’s photoshoot (6,152,795 views), a cover of Gotye’s Somebody That I Used To Know (124,598,245 views) and Lil’ Wayne Ft Bruno Mars (134,952,447 views). Google+ narrowly places above Facebook.
The biggest improver was MySpace, although the networking site still has a negative perception. Twitter also gained traction with a 2.8 point increase from the end of 2011. Newcomer Pinterest has not been tracked by BrandIndex for long enough to be included in the rankings.
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2012. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-June 2012 and the same period in 2011. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.