Healthy brands rate highly in the beverages and snacks category, with V8 and Ocean Spray making the top 5. But snacks dominate the list, which includes Doritos, Ritz crackers (also a top five improver) and Lay’s, which also made the 2011 Buzz Improvers list.
This year’s biggest improver so far is 5-hour Energy, which in 2012 launched a TV campaign fronted by actor James Horan playing a sheriff. The brand is followed closely by Tostitos Tortilla Chips and MiO Liquid Water Enhancer as Buzz improvers in the Beverages and Snacks category.
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2012. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-June 2012 and the same period in 2011. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.