2017 Index Rankings

2017 - Index Rankings: UK

#1 John Lewis
#1 John Lewis

The retailer shows up at #1 for overall brand health

#2 BBC iPlayer
#2 BBC iPlayer

BBC iPlayer comes in at #2 despite the addition of required sign in by the service

#3 Sony
#3 Sony

Sony is the highest rated consumer electronics brand on the list

#4 Marks & Spencer
#4 Marks & Spencer

M&S shows up at number four following the success of its non-traditional "Mrs Claus" Christmas campaign

#5 Amazon
#5 Amazon

The online store is now a firmly established part of the UK retail scene

#6 BBC One
#6 BBC One

The media giant comes in at #6

#7 Samsung
#7 Samsung

Samsung is #doingbiggerthings

#8 Heinz
#8 Heinz

Who doesn’t love ketchup?

#9 BBC Two
#9 BBC Two

BBC Two showing up below sister brands BBC One and BBC iPlayer

#10 Boots
#10 Boots

The pharmacy rounds out the top 10

#1 John Lewis
#2 BBC iPlayer
#3 Sony
#4 Marks & Spencer
#5 Amazon
#6 BBC One
#7 Samsung
#8 Heinz
#9 BBC Two
#10 Boots

Top Overall Rankings for the UK 2017 Index Rankings

Top Index Rankings across all categories »
Top Index Improvers across all categories »

Methodology: 

These brands were rated using YouGov BrandIndex’s Index score which is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.

The Index Rankings list shows the brands with the highest average Index scores between July 1, 2016 and June 30, 2017. The Index Improvers list ranks the brands with the highest increase in Index comparing scores from the previous year. Both scores are representative of the general population.

All Index scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks where the scores are tied.

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