2017 Buzz Rankings

2017 - Buzz Rankings: UK CharityIndex

Top Buzz Rankings : UK Charities
Top Buzz Rankings : UK Charities
Top Buzz Improvers : UK Charities
Top Buzz Improvers : UK Charities
Methodology: 

The 51 charities in YouGov CharityIndex were ranked using the Buzz score which asks respondents, “If you've heard anything about the charities in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Buzz Rankings chart shows the charities with the highest average Buzz scores between January and December 2017. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2016 and 2017, to be included the year over year variance must be positive. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All charities must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

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