2014 - Mid Year Global Ranking

2014 - Mid-Year Rankings: UK Top Buzz

(1) Aldi (new entry)
Aldi storms to the top of 2014’s Mid-Year Buzz Rankings. The budget grocery chain has had a wildly successful time, being named retailer of the year after an increase in profits. The store’s success has also let it develop an aggressive expansion programme, promising to open up a store a week over the next seven years and recruiting 5,000 extra employees in the process. Its advertising has also hit home, encouraging people to “swap and save” – swapping supermarket to save money. Many consumers have already followed the suggestion and with more stores opening all the time, many more will for the foreseeable future.

(2) John Lewis (up one place)
The success of John Lewis over recent years is a notable and distinct one. Where many retailers have used price as their differentiator, John Lewis has promised quality. It has enjoyed two notable advertising campaigns over recent months in the form of its traditional Christmas blockbuster and this year it has also had a high-profile campaign to celebrate its 150th anniversary. Consumers certainly like what they see as profits have increased yet again.

(3) BBC iPlayer (down two places)
The BBC’s iPlayer has been at or near the top of our BrandIndex rankings for a few years and it continues to be a much-loved brand, enjoying 3bn views in 2013. In recent months the BBC has overhauled the design of the iPlayer with an increase in the number of images used to make it easier for users to discover shows. Plans have also been announced to commission new shows specifically for iPlayer with the Director General wanting to make the portal the “front door” of the BBC’s services.

(4) Lidl (new entry)
Lidl, the budget grocery store, has had a very successful few years. With recent analysis suggesting that the popularity of discount retailers will last long after downturn, its owner is set to become the biggest grocery company in Europe by 2018. Certainly budget stores are on the rise in the UK, with more than fifty per cent of British shoppers going to Lidl and similar food discounters each month. Lidl is looking to capitalise on this, launching a £220m UK store expansion programme by opening 20 more outlets and extending its portfolio of stores across the UK, creating 2,500 jobs in the process.

(5) Dyson (no change)
Dyson, the visionary domestic appliance brand, remains high in the rankings. With their sleek design and innovative engineering and high price tags, Dyson products are sold to consumers on their quality, not their cost. With updated products being released at regular intervals, the company’s radical engineering solutions continue to set consumers’ expectations for domestic appliances. Founder James Dyson's foundation gives grants to UK schools to make sure that Britain can produce a new generation of engineers and designers to revolutionise things in the same way he has.

(5) Waitrose (up four)
Like its sister store John Lewis, Waitrose continues to cater to consumers who seek quality over quantity. In the last year the supermarket has exceeded annual gross sales of £6bn for the first time and saw a rise in profits to £310.1m meaning staff received a 15% bonus. The retailer is looking to capitalise on its success through expansion. It currently has 305 stores, including 42 “little Waitrose” shops, and intends to open a further 38 branches this year.

(7) BBC.co.uk (down one)
The BBC website is still the go-to place for many Britons looking to find out information on a wide range of topics – from news and sport to cooking and weather. With quick and easy links to BBC content from all of its TV and radio channels, the site allows consumers to find out what is happening in their locality as well as the wider world.

(8) MoneySavingExpert.com (down four places)
MoneySavingExpert.com had a good recession and is having a good economic recovery, too. Although the UK is returning to prosperity, household finances are still tight for many consumers and the financial website is as popular and as trusted as ever. Despite selling the website to MoneySupermarket two years ago, Martin Lewis is still the very visible face of MoneySavingExpert.com. This high media profile means that not only do people know about the site but they can also understand how it can help them.

(9) Samsung (down seven places)
Samsung had a very good 2013 and – despite increasing competition in the smartphone and tablet market – continues to have a strong presence in the UK. The South Korean electronics giant releases updated, upgraded and innovative devices at a startling rate, having unveiled its Galaxy S5 smartphone in April it will launch its new tablet in July.

(10) Sainsbury's (no change)
It has been a tough time for the “Big Four” supermarkets, with pressure from the top in the form of Waitrose and from the bottom from the likes of Aldi and Lidl. While Sainsbury’s has not been immune from this squeeze, it is not faring as badly as some of its competitors, and with its recently-announced tie-up with Danish budget grocer Netto, it seems it has decided that if you can’t beat them, join them. Despite the challenges, there are bright spots for the retailer, though. It is piloting a scheme to sell its “Tu” brand of clothing online and has also announced plans to increase its bank’s workforce to deal with demand in travel money.

UK Top Buzz Rankings
UK Top Buzz Rankings

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2014.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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