2014 - Mid Year Global Ranking

2014 - Mid-Year Rankings: UK

Welcome to YouGov’s BrandIndex Rankings for the first half of 2014. The Rankings compare BrandIndex Buzz scores for over 850 brands in 32 categories, to reveal the UK brands with the most positive brand noise during the last six months.

All of the brands were rated using YouGov BrandIndex’s Buzz score. YouGov BrandIndex runs 3,700 daily interviews and asks respondents their views about brands. Buzz scores are worked out by asking if respondents have heard anything positive or negative about a brand in the last two weeks, through advertising, news, word-of-mouth or friends and family. Buzz scores measure recent brand sentiment and also indicate the direction of recent awareness.

According to YouGov’s BrandIndex, in terms of consumer perception, new entry Aldi takes the number one spot, kicking last year’s number one, BBC iPlayer to third place. Waitrose has risen the most this year, rising from ninth to fifth position. Samsung finished at number nine, dropping seven places in the past year.

New entry Findus has seen the largest increase in its BrandIndex Buzz score in the mid-year rankings, making it the most-improved brand in the UK. It is followed by global discount supermarket, Aldi. Santander remains the only brand in this list from the previous year, standing in ninth place after dropping down five positions.

#1 Aldi
#1 Aldi

Aldi storms to the top of 2014’s mid-year buzz rankings

#2 John Lewis
#2 John Lewis

John Lewis consumers continue to recognise its quality product

#3 BBC iPlayer
#3 BBC iPlayer

The BBC’s iPlayer has been at or near the top of our BrandIndex rankings for a few years

#4 Lidl
#4 Lidl

Lidl owner sets to become the biggest grocery company in Europe by 2018

#5 Dyson
#5 Dyson

Dyson, the visionary domestic appliance brand, remains high in the rankings

#5 Waitrose
#5 Waitrose

Like its sister store John Lewis, Waitrose continues to
cater to consumers who seek quality over quantity

#7 BBC.co.uk
#7 BBC.co.uk

The BBC website is still the go-to place to find out information on a wide range of topics

#8 MoneySavingExpert.com
#8 MoneySavingExpert.com

MoneySavingExpert.com had a good recession
and is having a good economic recovery, too

#9 Samsung
#9 Samsung

Despite increasing competition in the smartphone
and tablet market, Samsung continues to have a strong presence in the UK

#10 Sainsbury's
#10 Sainsbury's

Despite the challenges, there are bright spots for Sainsbury's
who recently announced tie-up with Danish budget grocer Netto

#1 Aldi
#2 John Lewis
#3 BBC iPlayer
#4 Lidl
#5 Dyson
#5 Waitrose
#7 BBC.co.uk
#8 MoneySavingExpert.com
#9 Samsung
#10 Sainsbury's

Top Overall Rankings for the UK 2014 Mid Rankings

Top Buzz Rankings across all categories »
Top Buzz Improvers across all categories »

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