2013 - France Mid-Year Review

2013 - Mid Year UK Rankings

Welcome to YouGov’s BrandIndex Rankings for the first half of 2013. The Rankings compare BrandIndex Buzz scores for over 850 brands in 34 categories, to reveal the UK brands with the most positive brand noise during the first six months of the year.

All of the brands were rated using YouGov BrandIndex’s Buzz score. Each day, BrandIndex interviews 2,000 nationally representative respondents and asks them their views about brands. Buzz scores are worked out by asking if respondents have heard anything positive or negative about a brand in the last two weeks, through advertising, news, word-of-mouth or friends and family. Buzz scores measure recent brand sentiment and also indicate the direction of recent awareness.

According to YouGov BrandIndex, BBC iPlayer is the number one brand in terms of consumer perception for the first half of 2013, maintaining its position from last year. The most significant climber is Korean electronics giant Samsung, which leapt five places in the past year to become the second most positively-viewed brand in Britain. Rival, Apple, drops out of the top ten altogether.

London Underground has seen the largest increase in its YouGov BrandIndex Buzz score in the first half of 2013, making it the most-improved brand. It was followed by Royal Mail, the state-owned postal service, with women’s intimate apparel brand La Senza being the third most-improved brand in YouGov BrandIndex’s half-year rankings.

#1 BBC iPlayer
#1 - BBC iPlayer

BBC iPlayer proves once again it has enduring appeal for UK consumers, In spite of a rocky 2012 at the BBC, consumers continue to view the user-friendly iPlayer

#2 Samsung
#2 Samsung

This time last year Samsung entered the Top 10 for the first time, and over the past 12 months the brand has continued to soar

#3 John Lewis
#3 John Lewis

John Lewis continues to be a beacon of quality, reliability and comfort for British shoppers, positioning itself as #3 half-way through 2013

#4 MoneySavingExpert.com
#4 MoneySavingExpert.com

Britain’s favourite website for money saving tips is in no doubt
keen to maintain its brand lustre

#5 Dyson
#5 Dyson

Home appliance company Dyson is the first new entry on our mid-year brand rankings

#6 BBC.co.uk
#6 BBC.co.uk

The online portal to all the Beeb has to offer was #8 in our January brand rankings,
and it appears that half-way through 2013 its upward momentum is continuing

#7 YouTube
#7 YouTube

YouTube has come a long way from its early days as a transmitter of college humour and today the brand is nearly as ubiquitous as Google

#8 Marks & Spencer
#8 Marks & Spencer

Despite M&S' recent attempts to shake things up have flopped,
there are signs the brand is still trying for a hit

#9 Waitrose
#9 Waitrose

Waitrose moves into the top 10 this year, indicating consumers are not
viewing the brand’s purported poshness in a negative light

#10 Sainsbury's
#10 Sainsbury's

Campaigns such as “Live Well for Less” and “Brand Match” as well as being the main sponsor of the 2013 London Paralympic Games has got the brand especially high marks

#1 BBC iPlayer
#2 Samsung
#3 John Lewis
#4 MoneySavingExpert.com
#5 Dyson
#6 BBC.co.uk
#7 YouTube
#8 Marks & Spencer
#9 Waitrose
#10 Sainsbury's

Top Overall Rankings for the UK 2013 Mid-Year Rankings

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Top Buzz Improvers across all categories »

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