Welcome to YouGov’s BrandIndex Rankings for 2013. The Rankings compare BrandIndex Buzz scores for over 850 brands in 34 categories, to reveal the UK brands with the most positive brand noise during the last twelve months.
All of the brands were rated using YouGov BrandIndex’s Buzz score. YouGov BrandIndex runs 3,700 daily interviews and asks respondents their views about brands. Buzz scores are worked out by asking if respondents have heard anything positive or negative about a brand in the last two weeks, through advertising, news, word-of-mouth or friends and family. Buzz scores measure recent brand sentiment and also indicate the direction of recent awareness.
Once again, according to YouGov BrandIndex, BBC iPlayer is the overall number one in terms of consumer perception, maintaining its position from 2012. Samsung has risen the most places as it appears in second, up from ninth the previous year. Rival, Apple iPad drops out of the top ten completely. The highest new entry on the chart was Aldi, making it the highest ranking supermarket, reflecting the change in perception it has achieved.
Netflix has seen the largest increase in its YouGov BrandIndex Buzz score in 2013, up from fifth last year. MoneyGram is the highest new entry. London Underground was at number one half way through the year, before finally settling in 4th position. Perhaps news of strikes, price increases and job losses can explain this fall. This year’s list is notable for the absence of energy companies, of which there were five in last year’s list. We can attribute this to price increases above inflation across the ‘big six’.