UK BrandIndex Rankings 2013

2013 - Annual Rankings: UK

Welcome to YouGov’s BrandIndex Rankings for 2013. The Rankings compare BrandIndex Buzz scores for over 850 brands in 34 categories, to reveal the UK brands with the most positive brand noise during the last twelve months.

All of the brands were rated using YouGov BrandIndex’s Buzz score. YouGov BrandIndex runs 3,700 daily interviews and asks respondents their views about brands. Buzz scores are worked out by asking if respondents have heard anything positive or negative about a brand in the last two weeks, through advertising, news, word-of-mouth or friends and family. Buzz scores measure recent brand sentiment and also indicate the direction of recent awareness.

Once again, according to YouGov BrandIndex, BBC iPlayer is the overall number one in terms of consumer perception, maintaining its position from 2012. Samsung has risen the most places as it appears in second, up from ninth the previous year. Rival, Apple iPad drops out of the top ten completely. The highest new entry on the chart was Aldi, making it the highest ranking supermarket, reflecting the change in perception it has achieved.

Netflix has seen the largest increase in its YouGov BrandIndex Buzz score in 2013, up from fifth last year. MoneyGram is the highest new entry. London Underground was at number one half way through the year, before finally settling in 4th position. Perhaps news of strikes, price increases and job losses can explain this fall. This year’s list is notable for the absence of energy companies, of which there were five in last year’s list. We can attribute this to price increases above inflation across the ‘big six’.

#1 BBC iPlayer
#1 BBC iPlayer
For the second consecutive year at the top of the rankings, BBC iPlayer clearly shows its persistent appeal for UK customers
#2 John Lewis
#2 John Lewis
Continuing its upward trend in our ranking, John Lewis once again proved its popularity among British shoppers
#2 Samsung
#2 Samsung
Samsung's huge launch campaigns around the Galaxy S4 Smartphone, and the NX Android Camera in 2013 helped the brand rising to a joint 2nd position in our latest rankings
#4 Aldi
#4 Aldi
Aldi is a new entry at number 4 this year, making it the highest ranking supermarket in our list
#5 Dyson
#5 Dyson
Home appliance company Dyson was the first new entry on our 2013 mid-year rankings and the brand has kept its position for the remain of 2013
#6 Marks & Spencer
#6 Marks & Spencer
Marks & Spencer remains in our top ten due in no small part to its successful food division which is continuing to perform well
#7 BBC.co.uk
#7 BBC.co.uk
The online section of the BBC makes a new appearance in the rankings to compliment the top spot that the BBC iPlayer service holds
#8 Waitrose
#8 Waitrose
Moving up a place from last year’s rankings, Waitrose continues to appeal to customers who seek out quality
#9 Sainsbury's
#9 Sainsbury's
A retention of the same position in the rankings for Sainsbury’s this year, the company looked to introduce several initiatives to compliment its well established ‘Live Well For Less’ and ‘Brand Match’ message
#10 YouTube
#10 YouTube
Another new entry into the top ten this year, YouTube continues to grow and find ways to interact with users
#1 BBC iPlayer
#2 John Lewis
#2 Samsung
#4 Aldi
#5 Dyson
#6 Marks & Spencer
#7 BBC.co.uk
#8 Waitrose
#9 Sainsbury's
#10 YouTube

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