2012 UK Ranking

2012 - UK Mid-Year Rankings

Welcome to YouGov’s BrandIndex Rankings for the first half of 2012. The Rankings compare BrandIndex Buzz and Index scores for over 850 brands in 34 categories, to reveal the UK brands with the most positive brand noise and health gained in 2012 so far.

All of the brands were rated using YouGov BrandIndex’s Buzz and Index scores. Buzz asks respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”. Index is an overall brand health measure – an average of the six measures of brand’s health: Impression, Quality, Value, Satisfaction, Advocacy and Reputation. BrandIndex interviews 2,000 nationally representative respondents daily.

BBC iPlayer is the top-ranked brand for 2012; heading up the overall Buzz list, the brand has managed to overtake Amazon & M&S for the first time. John Lewis has also catapulted up the list, rising from eighth to fourth place. The ranking includes four retailers (Amazon, M&S, John Lewis and Sainsbury’s) and three technology leaders (Google, Apple and Samsung).

MoneySavingExpert.com, which went from strength to strength in 2011, continues to benefit from consumers tightening their purse strings, and is the only brand out of the top 10 to have made an improvement year-on-year. Cathedral City too, is still riding high after the success of their campaign last year.

Amazon is the top-ranked brand for Index in 2012 overtaking Google for the first time. The Top Ten Index ranking includes five retailers (Amazon, M&S, John Lewis, Sainsbury’s & Boots), two technology leaders (Google and Sony) and two FMCG companies (Heinz and Cadbury).

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#1 BBC iPlayer
BBC iPlayer has gone from strength to strength in the first half of 2012, being praised for its positive and engaging user experience...
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#2 Amazon
Though Amazon has dropped to second place, in terms of Buzz ranking, it continues to dominate the BrandIndex rankings, as well as the online retail space in general...
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#3 Marks and Spencer
Marks & Spencer comes in at third place, off the back of positive consumer sentiment and strong marketing activity...
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#4 John Lewis
The department store continues to deliver in areas where it has long been strong, as well as building new strengths, with award-winning creative marketing and advertising campaigns...
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#5 MoneySavingExpert.com
Continuing to lead the way in the growing trend of DIY finance, MoneySavingExpert.com and its ubiquitous consumer champion frontman Martin Lewis continue to go from strength to strength...
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#6 Apple
The world’s most valuable company continues to succeed in the smartphone, tablet and computer market, with new releases of its smartphone and tablet each year...
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#7 Sainsbury's
Even without Jamie Oliver, the brand continues to carve out a strong position in the quality side of the grocery market, while keeping competitive with its ‘Brand Match’ campaign...
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#8 Cathedral City
Still riding on the wave of a well-designed advertising campaign, the cheese producer proves what a well-designed TV campaign can deliver when it reaches the watercooler...
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#9 Samsung
New marketing campaigns, new devices and an innovation to rival Apple sees Samsung’s Buzz score enter the top 10 for the first time...
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#10 Google
Google remains in a strong position: the recent Motorola acquisition further strengthens its offering, and innovations such as Google Glasses reinforce the brand’s status as pioneers in its field...
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Top Overall Rankings for the UK mid-year 2012

Top Buzz Rankings across all categories »
Top Buzz Improvers across all categories »

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