Welcome to YouGov’s BrandIndex Rankings for the first half of 2012. The Rankings compare BrandIndex Buzz and Index scores for over 850 brands in 34 categories, to reveal the UK brands with the most positive brand noise and health gained in 2012 so far.
All of the brands were rated using YouGov BrandIndex’s Buzz and Index scores. Buzz asks respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”. Index is an overall brand health measure – an average of the six measures of brand’s health: Impression, Quality, Value, Satisfaction, Advocacy and Reputation. BrandIndex interviews 2,000 nationally representative respondents daily.
BBC iPlayer is the top-ranked brand for 2012; heading up the overall Buzz list, the brand has managed to overtake Amazon & M&S for the first time. John Lewis has also catapulted up the list, rising from eighth to fourth place. The ranking includes four retailers (Amazon, M&S, John Lewis and Sainsbury’s) and three technology leaders (Google, Apple and Samsung).
MoneySavingExpert.com, which went from strength to strength in 2011, continues to benefit from consumers tightening their purse strings, and is the only brand out of the top 10 to have made an improvement year-on-year. Cathedral City too, is still riding high after the success of their campaign last year.
Amazon is the top-ranked brand for Index in 2012 overtaking Google for the first time. The Top Ten Index ranking includes five retailers (Amazon, M&S, John Lewis, Sainsbury’s & Boots), two technology leaders (Google and Sony) and two FMCG companies (Heinz and Cadbury).