Welcome to YouGov's BrandIndex Rankings for 2012. The Rankings compare BrandIndex Buzz scores for over 850 brands in 34 categories, to reveal the Top 10 UK brands with the best Buzz in 2012 as well as Top 10 most improved brands of the year.
All of the brands were rated using YouGov BrandIndex’s Buzz scores. Buzz asks respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”. BrandIndex interviews 2,000 nationally representative respondents daily.
BBC iPlayer is the top-ranked brand for 2012, after coming in third on the UK’s Buzz Rankings in 2011. BBC iPlayer has overtaken Amazon and M&S since last year. Both John Lewis and MoneySavingExpert.com have jumped up the rankings, with John Lewis moving up three positions to second place, and MoneySavingExpert.com rising from eighth place to fourth. The Top 10 Buzz Rankings have also seen two new entries in 2012: BBC.co.uk in eighth place and Samsung in ninth.