Global Rankings

2018 - Index Rankings: UAE

#1 Emirates
#1 Emirates

Emirates is riding high with the most positive consumer perception four years running

#2 Google
#2 Google

Global online search giant makes a strong comeback rising to the runner-up spot

#3 WhatsApp
#3 WhatsApp

The global instant messaging phenomenon drops a rank to third place

#4 YouTube
#4 YouTube

Global video hosting giant rides Ad Awareness and rises five spots to #4

#5 Samsung
#5 Samsung

Samsung, the world's largest electronics device manufacturer, rises one spot to fifth with increasing purchase intent

#6 Apple
#6 Apple

Apple slips two spots to sixth place

#7 Almarai
#7 Almarai

The largest dairy company in the Middle East fights its way to the top 10, coming in at #7

#8 Facebook
#8 Facebook

Facebook shows downward trend, falling three spots to the eighth position

#9 iPhone
#9 iPhone

Despite rising ad awareness, iPhone X slips six spots to manage ninth spot this year

#10 Carrefour
#10 Carrefour

The Majid Al Futtaim run hypermarket chain falls three spots with stiff competition from digital heavyweights

#1 Emirates
#2 Google
#3 WhatsApp
#4 YouTube
#5 Samsung
#6 Apple
#7 Almarai
#8 Facebook
#9 iPhone
#10 Carrefour

Top Overall UAE 2018 Index and Improver Rankings

Top Index Rankings by Industry

Methodology: 

The 550 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

2019 Brand Health Rankings

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