Banner Image

2019 Index Rankings: Taiwan

Top Index Rankings
Rank Brand 2019 Score
1 Hyatt | 君悅飯店 31.7
2 Booking.com 30.3
3 Free Card (PX Mart) | 全聯福利卡 29.7
4 CostCo Membership card | 好市多會員卡 26.0
5 Hilton | 希爾頓飯店 25.6
6 LINE Points 24.0
7 UUPon (Easy card) | UUPon (悠遊卡) 21.9
8 Carrefour Membership card | 家樂福好康卡 19.8
9 FamiClub | 全家集點卡 19.2
10 My Starbucks Rewards | 星禮程 (星巴克) 15.9

*Sectors Covered: Loyalty Programmes and Hotels / Accommodation & Travel Services Sector only

Top Index Improvers
Rank Brand 2019 2018 Change in Score
1 Airbnb 11.0 9.2 1.8
2 Booking.com 30.3 29.3 1.0
3 Qunar 1.0 0.4 0.6
4 Youtx 1.2 0.7 0.6
5 Fliggy 1.3 0.8 0.5
6 elong.com 1.0 0.5 0.5
7 Tujia 1.0 0.5 0.5
8 Zhuna.cn 0.8 0.4 0.4
9 CTrip 1.5 1.3 0.3

*Sectors Covered: Loyalty Programmes and Hotels / Accommodation & Travel Services Sector only

Methodology: 

The 80 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores for the 12 month period from July 1, 2018 through June 30, 2019. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. All scores are based on a representative sample of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands must have been tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

2019 Index Rankings

Brand Rankings Archive

Contact Us

6367

People Illustration