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2019 Index Rankings: Sweden


Top Index Rankings
Rank Brand 2019 Score
1 IKEA 44,7
2 ICA 43,5
3 Swish 41,1
4 Volvo 39,8
5 Wasabröd 37,0
6 Yes 35,8
7 Västerbottensost 34,5
8 Systembolaget 33,8
9 Apoteket 33,4
10 Google 32,5

Top Index Improvers
Rank Brand 2019 2018 Change in Score
1 Nordea -6,9 -10,4 3,4
2 Lidl 14,4 11,2 3,2
3 Coca-Cola Light -7,2 -10,1 2,8
4 Pepsi Max 0,7 -1,9 2,6
5 Pepsi 1,1 -1,3 2,4
6 TV4 8,1 5,7 2,4
7 Uber -0,5 -2,9 2,3
8 Hallon 3,4 1,2 2,2
9 Willys 24,2 22,0 2,2
10 Findus 22,8 20,7 2,1
Methodology: 

The 325 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2018 and June 30, 2019. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

2019 Index Rankings

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