Global Rankings 2013

2013 - Annual Rankings: Sweden

Welcome to YouGov’s BrandIndex Rankings for 2013. The Rankings compare BrandIndex Buzz scores for over 280 brands in Sweden, to reveal the brands with the most positive noise in 2013.

All of the brands were rated using YouGov BrandIndex’s Buzz score. Each day, BrandIndex interviews 2,000 nationally representative respondents and asks them their views about brands. Buzz scores are worked out by asking if respondents have heard anything positive or negative about a brand in the last two weeks, through advertising, news, word-of-mouth or friends and family. Buzz scores measure recent brand sentiment and also indicate the direction of recent awareness.

Sweden Top Buzz
Sweden Top Buzz
Sweden Top Improvers
Sweden Top Improvers
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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