Global Rankings

2018 - Index Rankings: South Korea




Top Index Rankings
Rank Brand 2018 Score
1 LG 31.4
2 Google | 구글 25.0
3 Samsung | 삼성 23.9
4 Cacao Bank | 카카오뱅크 21.4
5 KB Kookmin Card | KB국민카드 19.3
6 Shinhan Card | 신한카드 19.2
7 Nike | 나이키 18.3
8 Naver | 네이버 16.4
9 Adidas | 아디다스 15.8
10 Apple | 애플 15.6






Top Index Improvers
Rank Brand 2018 2017 Change in Score
1 Trivago | 트리바고 9.8 6.8 3.1
2 HotelsCombined | 호텔스컴바인 9.7 8.6 1.1
3 Agoda | 아고다 3.0 2.3 0.7
4 Booking.com | 부킹닷컴 0.9 0.3 0.6
5 Novotel | 노보텔 1.5 0.9 0.6
6 Interpark Tour | 인터파크투어 7.1 6.6 0.5
7 TripAdvisor | 트립어드바이져 1.6 1.2 0.4
8 Ramada | 라마다 2.1 1.9 0.2
9 The Ritz-Carlton | 리츠칼튼 5.5 5.4 0.1
10 dailyhotel | 데일리호텔 2.0 1.9 0.1
Methodology: 

The 110 brands across 4 different sectors in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

Global Brand Leaders 2018

Index Rankings by Market

Brand Rankings Archive

Contact Us

6367

People Illustration