Singapore

2018 - Index Rankings: Singapore




Top Index Rankings
Rank Brand 2018 Score
1 Singapore Airlines 54.4
2 Whatsapp 51.5
3 Google 50.1
4 Uniqlo 45.9
5 YouTube 44.0
6 Facebook 42.6
7 DBS 34.6
8 Apple iPhone 33.3
9 The Straits Times 32.4
10 POSB Bank 32.3






Top Index Improvers
Rank Brand 2018 2017 Change in Score
1 Samsung 25.1 17.5 7.5
2 Lazada 21.6 15.0 6.6
3 Redmart 14.1 9.9 4.2
4 Huawei 3.3 -0.3 3.7
5 Instagram 31.1 27.4 3.7
6 Malaysia Airlines -13.3 -16.7 3.4
7 Uniqlo 45.9 42.8 3.1
8 McDonald's 28.8 26.3 2.4
9 LinkedIn 16.5 14.4 2.1
10 ANA 11.2 9.2 2.1
Methodology: 

The 365 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

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