Global Rankings

2018 - Index Rankings: Saudi Arabia

#1 Almarai
#1 Almarai

The largest dairy company in the Middle East retains the first place for fourth time

#2 Al Baik
#2 Al Baik

The nation's favourite fast food chicken restaurant rises three spots to runner up spot

#3 YouTube
#3 YouTube

With a rise in popularity of Saudi female vloggers and the highest watch time recorded in the Kingdom per capita globally, YouTube rises four spots to third

#4 Whatsapp
#4 WhatsApp

WhatsApp maintains its Best Brand status in fourth place as VoIP calls were legalized in the Kingdom last year

#5 Google
#5 Google

Global internet giant scales up three spots to fifth place

#6 Apple
#6 Apple

Apple drops two places but still manages high consideration over the course of 2017 in sixth

#7 Apple iPhone
#7 Apple iPhone

As the iPhone X launch buzz fizzles, brand drops two places to seventh spot

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#8 Saudia

National carrier airline of Saudi Arabia, fights its way to the top 10, coming in at #8

#9 Samsung
#9 Samsung

The South Korean multinational conglomerate slips three spots yet managing ninth spot in Best Brand in the Kingdom for 2018

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#10 Dettol

Hygiene super brand Dettol retains its ranking among Saudi Arabia's top 10 Best Brands in 2018

#1 Almarai
#2 Al Baik
#3 YouTube
#4 Whatsapp
#5 Google
#6 Apple
#7 Apple iPhone
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#9 Samsung
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Top Overall Saudi Arabia 2018 Index and Improver Rankings

Top Index Rankings by Industry

Methodology: 

The 500 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

2019 Brand Health Rankings

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