2015 Mid-Year Rankings

2015 - Mid-Year Rankings: Saudi Arabia Airlines

Top Buzz Rankings : Airlines
Top Buzz Rankings : Airlines
Top Buzz Improvers : Airlines
Top Buzz Improvers : Airlines
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.​

The Buzz chart ranks the brands with the highest average Buzz score between January and June 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz score comparing the first half of 2014 with the first half of 2015. Both scores are representative of the general population. All Buzz scores listed have been rounded to a single decimal place.

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