2015 Mid-Year Rankings

2015 - Mid-Year Rankings: Saudi Arabia

Welcome to YouGov's BrandIndex Rankings for the first half of 2015. BrandIndex tracks over 400 brands in Saudi Arabia across 15 sectors simulataneously. It is the first and only daily measure of brand perception among the public in the Middle East region.

Buzz scores are calculated by asking respondents if they have heard anything positive or negative about a brand in the last two weeks, through advertising, news, word-of-mouth or friends and family. They measure recent brand sentiment and also indicate the level and direction of recent awareness (positive or negative) about a brand.

BrandIndex not only gives an instantaneous picture of a brand's health, but also of its competitors and its industry category as a whole. Please browse our top Buzz rankings for brands in Saudi Arabia below.

Samsung
#1 Samsung

New products help Samsung maintain pole position once again

WhatsApp
#2 WhatsApp

The most used social media platform in Saudi Arabia catapults into the top 10 as a brand new entry in second place

Apple
#3 Apple

New Apple stores in the Kingdom help Apple retain the third spot

Al Baik
#4 Al Baik

The Kingdom’s very own fast food chain climbs one spot following several community initiatives

iPhone
#5 iPhone

Apple’s star smartphone climbs five places since the middle of last year

Almarai
#6 Almarai

The largest vertically integrated dairy products firm in the world moves up two places to number 6 in the first half of 2015

Saudi Arabia Buzz Rank # 7 : Google & Visa
#7 Google & Visa

Google plummets five places to number 7 while Visa is a non-mover holding on to seventh place since the middle of last year

YouTube
#8 YouTube

YouTube cuts through into the Top 10 as the Kingdom remains one of its highest users

Galaxy
#9 Galaxy

The Kingdom’s best-selling chocolate tumbles five places to ninth position (Image source: PA Images)

Toyota
#10 Toyota

Toyota enters the top 10 as it continues to enjoy strong sales figures in the country

Samsung
WhatsApp
Apple
Al Baik
iPhone
Almarai
Saudi Arabia Buzz Rank # 7 : Google & Visa
YouTube
Galaxy
Toyota

Top Overall Rankings for Saudi Arabia 2015 Mid-Year Rankings

Top Buzz Rankings across all categories »
Top Buzz Improvers across all categories »

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