Welcome to YouGov's first Global Recommend Rankings

The first global YouGov Recommend Ranking measures customer advocacy across 30 markets.
Consumers are most likely recommend to beauty, automotive, technology and travel brands but recommendation is a powerful force across all sectors.

Uncover all the brands who made the Top 10 across 30 markets.

The 2020 Recommend Rankings were created by calculating the percentage of customers of each brand who say that they would recommend that brand to a friend or colleague. The ranking data was collected between January 1, 2019 and December 31, 2019. All brands had to have a minimum sample of 100 and had to have been tracked for at least 12 months to be included in the ranking. All Recommend scores listed have been rounded to a single decimal place.

YouGov Recommend+
YouGov Recommend+ is a fresh approach to understanding consumer advocacy. YouGov Recommend+ is a highly cost-effective NPS® diagnostics approach that gives marketers the full picture on what drives consumer advocacy. It provides brands with more actionable data about the attitudes and behaviours of existing and potential promoters. It will initially be available in the US, UK and Germany but will roll out into other markets in due course.

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