2016 Annual Rankings

2016 - Annual Rankings: Philippines

Best Brand 2016 compares BrandIndex Buzz scores for over 90 brands in the Philippines, to reveal the brands with the most positive noise in 2016.

The Philippines is a recent new addition to BrandIndex, and went live during August 2016. The rankings data used is for 2016 only.

Philippines: Top Buzz Rankings 2016
Philippines: Top Buzz Rankings 2016
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2016. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2015 and 2016. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

A BestBrand Communications Pack is available for brands who have achieved Top Ten Status. Please contact us on bestbrand@yougov.com

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