Oil and Gas - 2011 US Buzz Rankings
Only three brands in the Oil & Gas sector have Buzz scores above zero, with Shell coming in at number one with a score of 3.3
BP is the only Oil & Gas brand to improve its Buzz score in 2011, continuing its recovery from the April 2010 oil spill. Not only do four of the five top movers show Buzz declines, but all five of the brands still have negative scores in 2011.
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2011. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2011 and the same period in 2010. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.
