2018 - Advocacy Rankings

2018 Advocacy Rankings: Norway


Top Advocacy Rankings
Rank Brand 2018 Score
1 Vipps 65.5
2 Sbanken 63.9
3 Nokian 63.8
4 Continental 63.6
5 Toyota 61.3
6 Netflix 58.4
7 Skoda 56.9
8 Spotify 55.2
9 Samsung 54.5
10 Volvo 54.4

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 Krogh Optikk 36.3 16.9 19.4
2 Honda 50.7 40.6 10.1
3 Norwegian 46.5 38.3 8.2
4 Specsavers 41.9 35.4 6.5
5 Rema 1000 37.7 31.3 6.5
Methodology: 

YouGov BrandIndex screened all of its 280 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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