Malaysia

2018 - Buzz Rankings: Malaysia

Top Buzz Rankings
Rank Brand 2018 Score
1 Whatsapp 54.8
2 Lazada 47.9
3 AirAsia 46.8
4 McDonald's 45.1
5 Huawei 43.8
6 Shopee 42.9
7 KFC 42.2
8 YouTube 41.4
9 Maybank 41.0
10 Instagram 40.2
Top Buzz Improvers
Rank Brand 2018 2017 Change in Score
1 Shopee 42.9 13.3 29.6
2 Huawei 43.8 31.5 12.3
3 Proton 12.9 1.5 11.4
4 McDonald's 45.1 34.9 10.2
5 Perodua 33.0 24.9 8.2
6 Watsons 25.0 17.0 8.0
7 Netflix 18.2 11.0 7.2
8 Xiaomi 19.6 12.8 6.8
9 Samsung Note 16.4 9.7 6.8
10 Instagram 40.2 34.4 5.8
Methodology: 

The 440 brands in YouGov BrandIndex were ranked using the Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2018. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2017 and 2018, to be included the year over year variance must be positive. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

Global Brand Leaders 2018

Buzz Rankings by Market

Brand Rankings Archive

Contact Us

6367

People Illustration