Global Rankings

2018 - Index Rankings: Japan Office Technology / Consumer Electronics




Top Index Rankings
Rank Brand 2018 Score
1 Panasonic 37.8
2 Sony 26.7
3 Apple 24.9
4 Canon 19.6
5 Hitachi 19.3






Top Index Improvers
Rank Brand 2018 2017 Change in Score
1 Samsung -11.4 -16.6 5.3
2 Sharp 13.1 7.9 5.2
3 Nintendo 18.6 15.5 3.0
4 Sony 26.7 24.0 2.7
5 LG -8.6 -10.1 1.5
Methodology: 

The 280 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

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