Global Rankings

2018 - Index Rankings: Japan




Top Index Rankings
Rank Brand 2018 Score
1 Rakuten 49.4
2 Panasonic 37.8
3 ANA 34.5
4 Google 30.8
5 Rakuten Card 29.7
6 Uniqlo 28.4
7 Amazon 28.2
8 Muji 27.4
9 JAL 27.4
10 Nivea 26.9






Top Index Improvers
Rank Brand 2018 2017 Change in Score
1 Muji 27.4 18.2 9.2
2 Rakuten 49.4 43.5 5.8
3 Samsung -11.4 -16.6 5.3
4 Sharp 13.1 7.9 5.2
5 Uniqlo 28.4 23.6 4.8
6 Nike 22.4 18.5 3.9
7 Mizuno 17.1 13.3 3.8
8 JAL 27.4 23.7 3.7
9 LINE 18.5 15.0 3.5
10 Adidas 21.5 18.2 3.3
Methodology: 

The 280 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

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