Global Rankings

2018 - Index Rankings: Indonesia




Top Index Rankings
Rank Brand 2018 Score
1 Garuda Indonesia 67.2
2 Google 55.8
3 Aqua 54.3
4 Indomie 54.3
5 YouTube 49.8
6 Samsung 49.7
7 Sunlight 49.6
8 Yakult 47.3
9 Pepsodent 45.9
10 Honda (Motorcycles) 45.0






Top Index Improvers
Rank Brand 2018 2017 Change in Score
1 Samsung 49.7 31.1 18.6
2 Indomaret 27.7 19.7 8.0
3 Xiaomi 28.6 20.9 7.7
4 Adidas 42.5 34.9 7.6
5 Instagram 42.3 34.9 7.4
6 jd.id 9.5 2.4 7.1
7 Alfamart 24.8 17.7 7.1
8 Nike 42.1 35.2 6.9
9 Vaseline 23.6 16.7 6.9
10 Apple (iPhone / iPad) 30.0 23.2 6.8
Methodology: 

The 670 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

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