Hong Kong

2018 - Buzz Rankings: Hong Kong

Top Buzz Rankings
Rank Brand 2018 Score
1 MoneyBack 28.3
2 Whatsapp 24.6
3 Asia Miles 22.2
4 VISA 22.1
5 Uniqlo 21.4
6 Google 21.1
7 Nike 21.0
8 Red Hot Rewards of Your Choice (HSBC) 20.4
9 Octopus Card 19.9
10 YouTube 18.8
Top Buzz Improvers
Rank Brand 2018 2017 Change in Score
1 AIA 16.5 12.7 3.8
2 i-cable (Broadband internet) -0.8 -4.5 3.7
3 Lancôme 6.7 3.5 3.2
4 Neutrogena 9.3 6.1 3.1
5 Shiseido 12.9 9.8 3.1
6 Booking.com 9.5 6.6 2.9
7 Bonjour 3.2 0.5 2.7
8 Listerine 11.9 9.2 2.6
9 Cathay Pacific 1.1 -1.6 2.6
10 Hong Kong Express -2.7 -5.2 2.4
Methodology: 

The 350 brands in YouGov BrandIndex were ranked using the Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2018. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2017 and 2018, to be included the year over year variance must be positive. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

Global Brand Leaders 2018

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