2016 Annual Rankings

2016 - Annual Rankings: Hong Kong

Hong Kong is a recent new addition to BrandIndex, tracking brands since first half of 2016, and currently tracks over 200 brands. These rankings are for 2016 only.

Hong Kong: Top Buzz Rankings 2016
Hong Kong: Top Buzz Rankings 2016
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2016. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2015 and 2016. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

A BestBrand Communications Pack is available for brands who have achieved Top Ten Status. Please contact us on bestbrand@yougov.com

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