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2019 Brand Advocacy Rankings: Finland

Top Advocacy Rankings
Rank Brand 2019 Score
1 Fiskars 65.0
2 Fazer 64.5
3 Hackman 57.9
4 Iittala 57.5
5 Abloy 55.6
6 S-Pankki 55.5
7 Arabia 55.1
8 Volvo 54.6
9 Toyota 53.4
10 Paulig 53.4
Top Advocacy Improvers
Rank Brand 2019 2018 Change in Score
1 Mitsubishi 25.8 19.9 5.8
2 Santander Consumer Finance 3.5 -2.0 5.6
3 Klarna 25.0 20.3 4.7
4 POP Pankki 31.2 26.6 4.6
5 Fennia 15.6 11.1 4.5
6 Marimekko 43.7 39.4 4.3
7 TUI Fly 12.6 8.5 4.1
8 Pepsi Cola 22.8 18.8 4.0
9 Ilta-Sanomat 11.7 7.8 3.9
10 Volvo 54.6 50.8 3.8
Methodology: 

YouGov BrandIndex screened all of its 292 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2018 and October 31, 2019, and Improvers data was collected between November 1, 2017 and October 31, 2019. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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