2018 - Advocacy Rankings

2018 Advocacy Rankings: Finland


Top Advocacy Rankings
Rank Brand 2018 Score
1 Fazer 66.2
2 Fiskars 65.9
3 Iittala 57.0
4 Hackman 56.5
5 Verkkokauppa.com 55.7
6 Paulig 55.4
7 Abloy 55.2
8 Mercedes-Benz 55.0
9 Arabia 54.9
10 Valio 54.4

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 VR 22.3 11.8 10.4
2 Nokian Renkaat 44.7 37.3 7.4
3 YLE 35.0 28.0 7.1
4 Elovena 42.4 35.4 7.0
5 Valio 54.4 48.6 5.8
6 Norwegian 53.9 48.1 5.8
7 Pirelli 25.5 19.9 5.6
8 Skoda 45.8 40.4 5.5
9 Iltalehti 6.9 1.5 5.4
10 Finnair 53.1 47.7 5.3
Methodology: 

YouGov BrandIndex screened all of its 255 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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