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2019 Index Rankings: Denmark


Top Index Rankings
Rank Brand 2019 Score
1 Lego 43,5
2 Rema 1000 40,0
3 MobilePay 39,8
4 Lurpak 38,8
5 DR 35,0
6 Anthon Berg 33,6
7 Arla 33,3
8 Sygeforsikringen Danmark 33,1
9 Samsung 32,2
10 Bang & Olufsen 31,7

Top Index Improvers
Rank Brand 2019 2018 Change in Score
1 Rejsekort 10,2 4,3 5,9
2 Ørsted 12,9 7,4 5,4
3 YouSee 12,0 8,0 4,0
4 DR 35,0 31,2 3,8
5 Aldi 2,2 -1,3 3,5
6 Ekstra Bladet -14,5 -17,9 3,4
7 McDonald's -8,1 -11,3 3,2
8 TV2 play 11,7 8,5 3,2
9 Storebæltsbroen 24,3 21,3 3,1
10 TV2 30,0 27,1 3,0
Methodology: 

The 430 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2018 and June 30, 2019. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

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