Global Rankings

2018 - Buzz Rankings: China

Top Buzz Rankings
Rank Brand 2018 Score
1 Alipay | 支付宝 45.7
2 Jifen Bao | 集分宝 (支付宝) 45.7
3 Huawei | 华为 41.0
4 Gree | 格力 36.4
5 Wechat | 微信 36.0
6 Tmall | 天猫 35.6
7 Dove | 德芙 (Confectionary | 糖果及巧克力) 34.6
8 Air China | 中国国际航空/国航 34.1
9 Midea | 美的 32.9
10 Nike | 耐克 32.4
Top Buzz Improvers
Rank Brand 2018 2017 Change in Score
1 Uniqlo | 优衣库 14.8 7.5 7.3
2 Samsung Smartphone | 三星智能手机 0.8 -5.8 6.6
3 Taobao | 淘宝 27.9 22.0 5.9
4 Samsung | 三星 (Whitegoods & Appliances | 大型家电用品) 6.4 1.0 5.4
5 Lining | 李宁 21.9 17.3 4.6
6 Giorgio Armani | 阿玛尼 19.6 15.2 4.3
7 Malaysian Airlines | 马来西亚航空 -6.8 -11.1 4.3
8 SK-II 14.4 10.5 3.9
9 Estee Lauder | 雅诗兰黛 26.1 22.4 3.7
10 Coca-Cola | 可口可乐 19.1 15.5 3.6
Methodology: 

The 990 brands in YouGov BrandIndex were ranked using the Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2018. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2017 and 2018, to be included the year over year variance must be positive. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

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