Global Rankings

2018 - Index Rankings: Australia




Top Index Rankings
Rank Brand 2018 Score
1 Google 47.1
2 Bunnings 43.0
3 PayPal 41.2
4 YouTube 40.5
5 Toyota 39.6
6 Woolworths 38.8
7 Samsung 38.8
8 Qantas 37.4
9 Coles 37.4
10 Kmart 37.1






Top Index Improvers
Rank Brand 2018 2017 Change in Score
1 Netflix 34.7 27.3 7.4
2 Samsung 38.8 32.1 6.7
3 Woolworths 38.8 32.5 6.3
4 Instagram 18.1 14.0 4.2
5 SEEK 20.2 16.4 3.8
6 Realestate.com.au 22.4 18.9 3.6
7 trivago 16.8 13.2 3.6
8 Dick Smith 2.7 -0.8 3.5
9 Whatsapp 14.7 11.2 3.5
10 Kmart 37.1 33.9 3.2
Methodology: 

The 380 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

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